Yonsei Physio Brand Identity Design
A brand identity project for Yonsei Physio, including logo, CI, and BI design. The identity visualizes physical therapy, recovery, trust, and warm home-care values.
Challenge
Strategy
Execution
Results
Yonsei Physio Brand Identity Design
This project focused on developing the logo, CI, and BI system for Yonsei Physio, a home-visit rehabilitation center.
The goal was to communicate both professional trust and the warmth of home-based care, creating a visual identity that reflects recovery, physical therapy, and patient-centered support.
Brand Core
“Warm home care verified through data”
The brand core combines AI-driven care with the expertise of rehabilitation professionals, offering a trustworthy recovery experience at home.
Brand Purpose
To help people move freely again from the comfort of their homes.
Yonsei Physio provides a rehabilitation solution that delivers both scientific reliability and emotional stability.
Brand Positioning
Yonsei Physio is positioned as a brand that combines AI-based home care with expert in-home rehabilitation services.
Unlike conventional rehabilitation services, the brand emphasizes visible recovery and genuine care.
Logo Concept
The logo was developed around the following keywords:
- Minimal
- Cross
- Human-centered
- Therapy
- Care
- Location
- Softness
- Symbol
The symbol combines visual elements of people, data, location, and the harmony between curves and straight lines.
It represents physical therapy and functional recovery while expressing a warm and stable image suitable for a home-care rehabilitation brand.
Visual Direction
Blue was selected as the main color to express trust and professionalism.
The logo type uses a highly legible sans-serif style based on Inter, making it suitable for websites, applications, printed materials, and various brand touchpoints.
Logo System
The Yonsei Physio logo was expanded into multiple formats for flexible application.
- Horizontal Type
- Vertical Type
- Square Type
- Symbol Type
- Korean & English Combination Type
This system allows the brand to maintain a consistent identity across online channels, websites, printed materials, business cards, and promotional assets.
Result
The project established a clear visual identity that communicates Yonsei Physio’s professionalism, reliability, and warm home-care approach.
The logo and CI/BI system provide a strong foundation for expressing the brand consistently across various media.
