Journal
Perspectives and strategies from the field of medical marketing.
Regulatory changes, channel strategies, and project-derived data. Practical records ready for immediate application.
5 Naver Place Optimizations Most Clinics Miss
80% of patients search for clinics on Naver. Here are five Naver Place optimization points that most clinics overlook—and how to fix them.
6-Month Integrated Marketing for Orthopedics: Blog + Video + Ads Synergy
Blog alone wasn't enough. A 6-month integrated marketing case for an orthopedic clinic—combining blog, video, and ads with audience-segmented channel strategy to achieve 28% new patient growth.
Before & After Photos in Medical Ads: Korean Regulation Guide
Before-and-after photos are powerful medical content—but misuse brings legal risk. Here's a complete guide to Korean medical advertising photo regulations and safe usage practices.
How AI Is Reshaping Healthcare Marketing
AI search, AI content generation—the healthcare marketing landscape is shifting fast. We break down what's changing, what isn't, and what clinics need to adapt to now.
Pretty Isn't Enough: 7-Point Conversion Checklist for Hospital Websites
Great design but no appointment calls? Here's a 7-point checklist for the elements that actually drive conversions on hospital websites.
35% New Patient Growth: A Dermatology Blog Marketing Case Study
A Gangnam dermatology clinic's 3-month blog marketing case study. Through keyword strategy redesign and content quality improvement, we achieved 217% traffic growth and 35% new patient increase.
Medical Ad Copywriting: Permitted vs. Prohibited Expressions (2026)
'Best procedure,' '100% effective'—these phrases are prohibited in Korean medical advertising. With real-world OK/NG comparisons, here's your 2026 guide to compliant healthcare ad copy.
Short-Form Video in Healthcare Marketing: 2026 Reality Check
Reels, Shorts, TikTok—short-form video dominates, but healthcare has unique constraints. We analyze what works within medical advertising regulations and how to connect views to actual patient acquisition.