Your ad spend comes back as patients, not just clicks
Naver, Kakao, Google, Meta — on the right platform for your specialty, with compliant creatives, tracked all the way to actual visits.
Sound familiar?
We keep spending on ads, but patients aren't coming
I don't even know what ROAS means or if our ads are working
Should we focus on Naver? Google? We have no idea
The reports from our agency make no sense to us
We're worried our ads might violate medical advertising laws
Is running ads yourself really saving money?
| In-House | Generic Agency | MEDISEE NET | |
|---|---|---|---|
| Keyword analysis | 원장 직접 (경험 기반 추측) | 범용 툴 기반 | 의료 키워드 전문 분석 (진료과별 검색량·경쟁도) |
| Ad creatives | 네이버 기본 툴로 직접 제작 | 범용 디자이너 (의료 톤 미반영) | 의료법 준수 소재 + 진료과별 톤 설계 |
| Compliance review | 원장이 별도 확인 | 미제공 (책임 병원에 전가) | 소재 제작 단계부터 기본 포함 |
| Landing page | 기존 홈페이지 그대로 | 별도 제작 시 추가 비용 | 자체 웹·블로그 서비스와 연동 설계 |
| A/B testing | 방법을 모름 | 분기 1회 정도 | 주 1~2회 소재·타겟 교차 테스트 |
| Retargeting | 미적용 | 기본 세팅만 | 내원 여정별 맞춤 리타겟팅 시나리오 |
| Performance report | 플랫폼 기본 대시보드 | 월 1회 PDF (지표 나열) | 월간 리포트 + 원장 이해 중심 해석 |
| Estimated hours | 월 40시간+ | 월 5시간+ | 월 2시간 미만 |
Every hour you spend adjusting bids is an hour you could spend with a patient.
Why MEDISEE NET for your hospital's online ads
Medical Keyword Expertise
"Rhinoplasty filler" and "filler price" convert differently. We analyze search intent by specialty to concentrate spend on keywords that drive actual visits.
Integrated Landing Pages
If the landing page doesn't match the ad, patients bounce. We integrate with our web and blog services to design a seamless ad-to-landing-to-conversion flow.
Compliant Ad Creatives
One wrong phrase in a medical ad can mean a fine. We apply Article 56 of the Medical Service Act from the creative planning stage — effective ads that stay compliant.
What's included
Platform-Specific Strategy
Naver PowerLink, Kakao Moment, Google Ads, Meta (Instagram/Facebook). We analyze search and social behavior by specialty to design the channel mix with the highest return on your budget.
Specialty Keyword Map
"Yeoksam dermatology," "Gangnam Botox price," "herniated disc non-surgical" — we map keywords by specialty based on search volume, competition, and conversion potential, preventing spend on keywords that don't convert.
Compliant Creative Production
Before/after photo usage limits, pricing display rules, efficacy claim boundaries — our team knows the medical advertising guidelines inside out. We create creatives that perform without compliance risk.
A/B Testing + Auto Optimization
To acquire more patients with the same budget, we A/B test creatives, targeting, and bids 1–2 times per week. Underperformers are cut immediately; budget shifts to top combinations.
Retargeting Scenarios
We re-engage potential patients who visited but didn't convert. Scenarios include "viewed booking page but didn't book" and "read 3+ blog posts." Each gets a tailored retargeting creative.
Reports in Language You Understand
We don't just list CTR, CPC, CVR, and ROAS. We translate them: "This month, 1M KRW in ad spend generated 23 new inquiries at 43K KRW per inquiry" — language you can make decisions with.
How it works
Free Consultation + Diagnosis
1회We assess your current ad status, budget, target patients, and competitors. If you have existing ad accounts, we diagnose their performance.
현황 진단 리포트
광고 계정 공유 (있는 경우)
Strategy Planning
3~5일We build a keyword map by specialty, select platforms, allocate budget, and design targeting. Competitor ad analysis included.
광고 전략서 (키워드·채널·예산 배분안)
전략서 확인·피드백
Creative Production + Compliance
1주We produce ad copy, images, and video creatives. Every asset is pre-reviewed against medical advertising expression guidelines.
광고 소재 세트 (플랫폼별)
Campaign Setup + Launch
2~3일We configure ad accounts per platform, set targeting, install conversion tracking, define bidding strategy, and launch.
라이브 캠페인
Optimization + A/B Testing
상시 (월 단위 계약)We A/B test creatives, targeting, and bids 1–2 times per week. Underperformers are cut; budget shifts to winners. Retargeting campaigns are set up at this stage.
주간 최적화 로그
Monthly Performance Report
월 1회We compile CTR, CPC, conversions, and ROAS, then translate the numbers into actionable business language. Next month's improvement plan is discussed together.
월간 리포트 + 다음 달 전략 수정안
리포트 리뷰 (30분)
All you do is attend the initial meeting and review one monthly report. Bid adjustments, creative swaps, and compliance checks are on us.
Same budget, different results
| In-House | Generic Agency | MEDISEE NET | |
|---|---|---|---|
| Medical keyword expertise | ✕ 범용 키워드만 | △ 기본 검색량 분석 | ✦ 진료과별 검색 의도 분석 |
| Ad creatives | △ 텍스트 기본만 | △ 범용 디자인 | ✦ 의료 톤 + 의료법 준수 소재 |
| Compliance review | ✕ 원장 직접 확인 | ✕ 미제공 (책임 전가) | ✦ 소재 제작 단계부터 포함 |
| Landing page | △ 기존 홈페이지 | △ 추가 비용 | ✦ 자체 웹·블로그 서비스 연동 |
| A/B testing | ✕ 미적용 | △ 분기 1회 | ✦ 주 1~2회 교차 테스트 |
| Retargeting | ✕ | △ 기본 세팅 | ✦ 행동별 시나리오 설계 |
| Performance report | 플랫폼 대시보드 | 지표 나열 PDF | ✦ 경영 판단 언어로 해석 |
| Cross-channel integration | ✕ | ✕ 광고만 | ✦ 블로그·SNS·홈페이지 통합 |
Ad management scaled to your budget
Starter
New opening · Small clinic
- Monthly ad budget100만원 미만
- Platforms1개 (네이버 or 카카오)
- Keyword analysis○ (핵심 키워드 중심)
- Ad creatives월 2세트
- Compliance review○
- A/B testing월 2회
- Retargeting—
- Landing page—
- Report월 1회
- Dedicated PM—
Growth
Growing · Mid-size
- Monthly ad budget100~300만원
- Platforms2개 (네이버 + 카카오 or 구글)
- Keyword analysis○ (확장 키워드 포함)
- Ad creatives월 4세트
- Compliance review○
- A/B testing주 1회
- Retargeting○ (기본 시나리오)
- Landing page○ (웹 서비스 연계 할인)
- Report월 1회 + 주간 요약
- Dedicated PM○
Premium
Large · Multi-branch
- Monthly ad budget300만원 이상
- Platforms전체 (네이버·카카오·구글·메타)
- Keyword analysis○ (경쟁사 키워드 분석 포함)
- Ad creatives월 8세트+
- Compliance review○
- A/B testing주 2회
- Retargeting○ (행동별 맞춤 시나리오)
- Landing page○ (전용 랜딩 제작 포함)
- Report월 1회 + 주간 요약 + 실시간 대시보드
- Dedicated PM○
Exact management fees depend on your ad budget and number of platforms. We'll recommend the best plan during your free consultation.
A dedicated team from strategy to results
The performance marketer drives results. The compliance reviewer keeps you safe. Effectiveness and legality, simultaneously.
Performance Marketer
Platform campaign design, bidding strategy, A/B test planning, budget optimization
Ad Creative Designer
Medical-tone image and video creatives, platform-specific format optimization
Data Analyst
Conversion tracking setup, performance data analysis, report creation, insight extraction
Compliance Reviewer
Medical ad expression review for all creatives, Article 56 compliance verification
Frequently Asked Questions
You can start from around 500K KRW/month. With smaller budgets, focus matters more — our Starter plan concentrates on one platform and core keywords. It's not the budget size that determines results; it's the strategy.
It depends on your specialty and target patients. Generally, Naver search ads are strong for patients actively looking for a hospital, while Meta (Instagram) works well for building awareness among potential patients. We recommend the optimal channel mix after analyzing your specialty in a free consultation.
ROAS (Return on Ad Spend) is revenue divided by ad spend. If you spend 1M KRW and generate 3M KRW in revenue, your ROAS is 300%. Other key metrics: CTR (Click-Through Rate) = percentage of impressions that result in clicks, CPC (Cost Per Click) = cost for each click, CVR (Conversion Rate) = percentage of clicks that lead to actual inquiries or bookings. We translate these into language you can use for business decisions.
Medical keywords are competitive, so CPC tends to be high. But the real goal isn't lowering CPC — it's increasing clicks that convert. A 5,000 KRW click that leads to a visit is efficient. We focus budget on high-conversion keywords and optimize creatives and landing pages to raise CVR per click.
Initial data comes in within 1–2 weeks of launch, and optimization begins at weeks 2–4 through A/B testing. Stable performance patterns typically form by months 2–3. The first month focuses on data collection and strategy validation; real efficiency gains start from month two.
No. We handle all ad copy, images, and video creatives. Just share your hospital logo and basic photos. If video creatives are needed, we can produce ad-optimized short-form videos through our video production service.
Some online ad formats — particularly before/after photos and discount claims — can violate medical advertising laws. We pre-review all creatives against Article 56 of the Medical Service Act. Risky expressions are filtered at the planning stage, and if formal review is required, we can handle the full approval process through our Offline Ads & Compliance service.
MEDISEE NET operates 7 services: video, blog, SNS, web, online/offline ads, compliance, and consulting. Linking online ads with blog or website landing pages improves conversion rates. Integrated marketing design is available, with bundle discounts for multiple services.